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Interview with Seth Godin
The best-selling author, world famous blogger and the father of the permission-based marketing movement Seth Godin will speak via live video conference at Pärnu Marketing Conference in Estonia on May 13, 2010. On May 4th 2010 Seth Godin gave Hando Sinisalu from Best Marketing, who is one of the organizers of the conference, an interview:

Hando Sinisalu:
Your book "Tribes" argues that lasting and substantive change can be best effected by a group of peole connected to each other, to a leader and to an idea. What is the biggest change you have seen in last few years (initiated by some tribe)?

Seth Godin:
- Electing the president of the United States
- Toppling the Berlin Wall
- Selling a lot of iPads
- Putting global warming on the agenda

Click here to read the full interview..
news & events previous speakers
Golden Drum 2010 - RECONSTRUCTION
After a very sad past year, after destruction of old structures and former eternal truths, advertising needs
RECONSTRUCTION, renewed optimism and enthusiasm.

Between 6 and 9 October 2010, Portorož will be in the light of the Golden Drum festival - international advertising festival and media meeting which brings together hundreds of experts in advertising, public relations and the media.

Sir John Hegarty, key-note speaker at the Golden Drum 2010 Creative Academy: “The future of advertising has been questioned. Regardless of what cynics say, our industry is about to enter a golden period.”

From Bob Garfield’s Chaos Scenario in 2009 to Sir John’s new optimism in 2010 there is much to look forward to in red-hot discussions at the Golden Drum’s Creative Academy 2010 this October in Portorož!
Branding in the Era of Social Networks
Best Marketing asked Andy Milligan, the author of
"Don't mess with the logo: The 10 Laws of Better Branding in 2010´s":
• What has changed in branding in the era of social neworks?
• Nowadays when customers are included in branding activities and people are enouraged to play with the logo - has branding become more relaxed?
• What has changed in brand values?
• What will be the future of luxury brands?
• Do brands have long future at all? Wouldn’t it be wiser to make short-term brands, selling hits?

Click here, read the interview and come to listen to Andy Milligan speaking live on March 19th in Tallinn at the biggest marketing conference in Estonia - PASSWORD 2010.
Welcome to the New World of Engagement, Advocacy, Influence and Sentiment
James Matthewson, TBWA London: "Will the bubble of social media burst? NO! The web has matured, grown and evolved and socializing, connecting, sharing, user generated content etc now form part of the fabric of society and how society uses the web."

Click here, read Best Marketing interview with James Matthewson and come to listen to him speaking live on March 18th and 19th in Tallinn at the biggest marketing conference in Estonia - PASSWORD 2010.
PASSWORD 2010: Marketing Event of the Year in Estonia
Event: Marketing Conference PASSWORD 2010
Time: March 18 - 19, 2010
Venue: Nokia Concert Hall,Tallinn, Estonia
Organizer: Best Marketing

PASSWORD 2010 is the most important marketing event of the year in Estonia. The following awards will be issued at PASSWORD 2010:
- Marketing Achievement of the Year 2009
- Advertising Award Golden Egg 2010
- Media Achievement of the Year 2009
- Marketing Director of the Year 2009
- PR Award 2010
BEST INTERNET 2009 Vilnius-Riga-Tallinn
September 15-16, 2009, Vilnius, Lithuania
September 16-17, 2009, Riga, Latvia
September 17-18, Tallinn, Estonia

Best Internet annual congress is the most important internet marketing event in the Baltic countries. Read more..
Golden Drum here we come!
The 16th Golden Drum International Advertising Festival will take place from the 4th to the 9th of October 2009 in Portorož, Slovenia.
Entry deadlines:
- Piran Poster Awards: August 24
- PR: August 31
- Interactive, Media and Advertising Campaigns: September 2
- Film, Press, Outdoor, Radio, Design & Art Direction: September 7
Invest in people, not media
After successful digital marketing masterclasses in Tallinn, Riga and Vilnius in april 2009, Nick Baggott shares his opinions about marketing in digital era. Read more..
Advertising festival Golden Hammer turns 10. Don’t stop dreaming!
Golden Hammer will be held on the Baltic seashore in Jurmala, Latvia on the 11th – 12th of June. Entry submission to the 10th Advertising festival has started and will continue till the 28th of May!

On the 11th of June there will be a whole day of Golden Hammer seminars on the topics of creativity.

On the 12th of June, within the framework of the festival, Best Marketing organizes the First Baltic Marketing Directors’ Forum.
The best Estonian advertisements and events of the year 2008 announced
In the evening of April 3rd 2009 on the festive gala of the Estonian national advertising competition Golden Egg the best advertisements and marketing events were announced. The best advertisements were selected from among 631 and the best events from among 46 works.
Winners of the Estonian Marketing Achievement Competition 2008
On March 5th 2009, the best Estonian marketing campaigns were announced at the gala of Password 2009, the Estonian marketing event of the year which took place in Tartu, Estonia. See who the winners were!
Marketing Event of the Year in Estonia, Latvia and Lithuania: Password 2009
Marketing Achievement Conference Password 2009, Award Gala, Afterparty. Dates: March 3rd - 6th, 2009. Locations: Tallinn (Estonia), Riga (Latvia), Vilnius (Lithuania). Organizer: Best Marketing.
Interview with Seth Godin
On October 22nd 2008 the world famous marketing guru Seth Godin presented his new book "Tribes: We Need You to Lead Us" in New York. Seth gave interview to Priit Kallas, head manager of Estonian internet marketing agency DreamGrow Digital. Read more..
Interview with Jeremy Stern
In October 2008, Jeremy Stern from PromoVeritas gave Best Marketing an interview on sales promotion:
• What have been the most important trends in sales promotions in Europe in 2008?
• How does economic recession affect sales promotions (compared to other forms of marketing)?
• What has been the most remarkable sales promotions campaign in Europe in 2008?
Interview with Erin Reindl
In October 2008, Erin Reindl from JWT Vienna gave Best Marketing an interview on guerilla marketing:
• What should companies in a small market do to become more efficient in advertising?
• How to measure the effectiveness of a guerilla marketing campaign?
• How much has spending on guerilla marketing increased over the last years?
Stephen R. Covey MasterClass in Riga: Great Leadership in Critical Times
Stephen R. Covey — in person on October 29th 2008 in Riga, Latvia — for the only time in the Baltics! Dr. Stephen R. Covey, author of the international bestsellers, The 7 Habits of Highly Effective People, and The 8th Habit: From Effectiveness to Greatness is recognized as today’s most influential leadership consultant to business and governmental organizations throughout the world.
Interview with Andy Owen
British direct marketing expert Andy Owen: "Most of the time, stuff that wins awards is total crap. Pony tails awarding pony tails". Read more..
Advertising effectiveness...what clients really think?
IPA commissioned a research among marketing and finance directors from across a wide range of industry sectors. Gurdeep Puri, former Head of Effectiveness in Leo Burnett London, tutor of WAZZAP? marketing effectiveness workshop supervised the research.
Marketing & Advertising Week: WAZZAP?
Marketing & Advertising Week WAZZAP? is event you need for planning your marketing in 2009! October 28th – 30th in Kiev and Zagreb. November 5th – 7th in Tallinn, Riga and Vilnius. Read more..
Best Direct
Best Direct 2008 - 1st Annual Estonian Direct Marketing Conference in Tallinn, from October 15th to 16th. Program contains Estonian direct marketing success stories, discussion about the current situation of direct marketing in Estonia, and much more.
Gregory Troussov
• Gregory Troussov is the leading Russian marketing consultant and trainer.
• Voted “Best Marketing Trainer” (“Marketing Management” magazine, 2007).
• Over 350 marketing projects completed over the course of 15 years.
• Consulting projects in 12 countries: Russia, USA, UK, Germany, France, China, Japan, Korea, Kazakhstan, Ukraine, Israel, Arab Emirates.
• Over 300 articles in the business press.
• Has been speaker at Best Marketing organized events in Estonia, Latvia and Lithuania in 2008-2009.
David Meerman Scott
David Meerman Scott is a marketing strategist, entrepreneur, keynote speaker, seminar leader and the author of the number one best selling PR and marketing book The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly which is being published in 22 languages. He has been keynote speaker at marketing conferences organized by Best Marketing in Estonia, Latvia, Lithuania and Croatia in 2009.
Martin Lindstrom
Martin Lindstrom, born 1970, founded his own advertising agency at the age of 12. Needless to say, Lindstrom has a highly unusual background. According to the Chartered Institute of Marketing, the rapid rise of his career has made him one of today's most respected branding gurus in the world. He sits on several boards globally, and his clients include Disney, Mars, Pepsi, American Express, Mercedes-Benz, Reuters, McDonald's, Kellogg's, Yellow Pages and Microsoft.
Peter Fisk
Author of the best-selling book “Marketing Genius”, founder of The Genius Works, former CEO of the Chartered Institute of Marketing. He is an inspirational speaker and author, consultant and coach - recently described as
"one of the most interesting new business thinkers" by Business Strategy Review. He has been keynote speaker at several events organized by Best Marketing.
Will Whitehorn
Will Whitehorn has been a lynchpin in Sir Richard Branson’s Virgin empire for almost 20 years. As Virgin Group’s Brand Development and Corporate Affairs Director it’s his job to steer the entertainment, media and travel giant through times of turbulence and calm. But he also holds the title of President of Virgin Galactic – Virgin’s rapidly developing commercial space travel division – and as such should be one of the first ‘civilians’ to take a ride into space in a craft currently under development.
Bob Garfield
Bob Garfield is a columnist, critic, essayist, pundit, international lecturer and obscure broadcast personality. Garfield’s “Ad Review” is a prominent feature of Advertising Age, where each week he singles out an ad for praise or ridicule and thus has become among the more pitifully groveled-before figures in trade-magazine history. Bob Garfield was keynote speaker at the Marketing and Advertising Week WAZZAP? 2008 organized by Best Marketing, held in Estonia, Latvia and Lithuania in October 2007.
Patrick Barwise
Patrick Barwise is Professor of Marketing and Management at London Business School and author of the book “Simply Better”. He is also a frequent conference speaker and an experienced expert witness who has been involved in commercial and competition cases in London, Washington, Brussels, Paris, and Milan.
Mark Tungate
British journalist and author based in Paris. Specialist subjects: media, branding, travel, lifestyle trends.
Publications include "Adland: A Global History of Advertising", "Fashion Brands", "Fifty: The Amazing World of Renzo Rosso and Diesel" and "The Epica Book". Copywriting clients have included Coca-Cola, MTV, Diesel and Initiative Media. Speaks regularly at conferences around the world.
Regular TV appearances. Was speaker at the annual marketing conference "Password" organized by Best Marketing in Latvia, Lithuania and Estonia in March 2008.
Andrea Learned
Andrea Learned is a marketing dot-connector with a focus on gender and a longterm view on coming trends. Her mission these days is to make the whole idea of “marketing to women” obsolete - NOT to work herself out of a career, but to point out how it should be more about serving feminine brain traits in everybody than about figuring out how to better serve solely women. She is author of the book "Don't Think Pink".
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