September 15-16, 2009, Vilnius, Lithuania
September 16-17, 2009, Riga, Latvia
September 17-18, Tallinn, Estonia

Best Internet annual congress is the most important internet marketing event in the Baltic countries.

Best Internet 2009 in Tallinn, Estonia
Dates: September 17-18, 2009
Organizer: Best Marketing
Venue: Tallinn Technical University, Akadeemia tee 3, Tallinn, Estonia

PROGRAM
September 17, 2009


10.15 – 10.45
Keynote speaker: Dmitry Sholomko, Business development manager for the Baltic countries and Ukraine. "Internet trends and developments: September 2009".

Dmitry is responsible for managing Google relations in Ukraine and the Baltics, including product development, marketing initiatives, sales and business planning. He is working in this position since July 2007, prior to that he was a country consultant for Google in Ukraine. Before Google Dmitry managed own informational and consulting company UBL, which specializes in providing informational and consulting support for biggest Ukrainian IT and telecommunications companies. Earlier in his career, Dmitry was employed by publishing company Euromoney as country manager of its online division, Internet Securities, Inc, and worked on various local online projects. Dmitry holds a master's degree in IT Engineering from Kiev National Technical University.



10.45 – 11.45
Erkki Izarra, Cannes Lions 2009 jury member (FIN/NL)
"Hottest trends in internet creativity. Cannes Lions 2009 Cyber Lions winners presentation and analysis."

Erkki Izarra hails from Espoo, Finland where he founded 358 with five partners in 2008. He started out as a snowboarding photographer and soon became a journalist. He stepped into advertising when Art Director Ale Lauraéus, now a Partner Founder of 358, suggested a career as his copywriter in 1998.

He has won at most of the notable Finnish and international advertising awards shows, including Cannes Lions, but he also continues to try to shape what we understand as advertising. He says: “When Finnish old folks see something that’s good for someone, they say ‘that’s good advertising’, even if it has nothing to do with what we understand as advertising. If you paint your boring factory grey, ‘that’s good advertising for you’. Or, if you’re nice to people, ‘that’s good advertising too’.” Erkki thinks old folks have a point – anything that helps people like a company is an ad.

At Crispin Porter + Bogusky, he left his mark on Coke Zero in a campaign where fake Coca-Cola employees hired real lawyers to sue Coke Zero for copying the taste of Coca-Cola. At KesselsKramer Amsterdam, Erkki made a multipurpose toilet roll for Hans Brinker Budget Hotel. More recently at 358, he has worked on an anti-smoking campaign for the Cancer Society of Finland that includes a highly popular gossip magazine, focused on anti-smoking, for young people.

Erkki shares his time between Finland and Amsterdam. He also writes articles and teaches at universities.

11.45 – 12.00 Coffee break

12.00 – 13.15 New conference format: PECHA KUCHA, part 1
Who is who and does what in Estonian internet marketing?
Each presenter shows 20 slides for 20 seconds apiece, for a total time of 6 minutes, 40 seconds.

1. Priit Kallas, DreamGrow
2. Mika Tuupola, Taevas Ogilvy
3. Erki Peinar, ADM Interactive
4. Jüri Kaljundi, Oi! / Keskus / Fotoalbum / Toru / Nagi
5. Martti Nõu, Flashgarden
6. Erkki Markus, Frukt Kuubis
7. Mikk Orglaan, MIKARE NET
8. Allan Sombri, Delfi
9. Denis Senkevitš, Exact

13.15 – 14.15 Lunch

14.15 – 15.30 New conference format: PECHA KUCHA, part 2
Who is who and does what in Estonian internet marketing?
Each presenter shows 20 slides for 20 seconds apiece, for a total time of 6 minutes, 40 seconds.

1. Marko Saue, Newton
2. Robin Gurney, altex marketing
3. Peep Laja, Internetmarketing.ee
4. Magnus Kallas, Taevas Ogilvy
5. Hegle Sarapuu, Trinidad Consulting
6. Armin Tüll, WSI Online
7. Rando Rannus, smartAD
8. Janno Siimar, Velvet

15.30 – 16.00 Coffee Break


16.00 – 17.00
Best Marketing and ADC*Estonia proudly present:
Estonian Internet Awards 2009
Presentation of shortlist (selected from among 118 works)

17.00 Estonian Internet Awards 2009. Award gala + drinks.



September 18, 2009 - DAY OF WORKSHOPS

9.00 – 11.00
WORKSHOP: E-MAIL MARKETING

Matt King
- Director & Co-Founder of Media Safari, a marketing communications consultancy
- Course Director at Chartered Institute of Marketing
- Microsoft - EMEA Region Trainer for digital marketing

You will learn how to
· Plan integrated email campaigns
· Devise creative and copy to increase open and click-through rates
· Use tests and tracking metrics to improve response
· Select email marketing management systems
· Revise or devise an e-newsletter
· Review the latest on ethical and legal constraints
· Design an effective e-newsletter
· Measure and improve email campaigns

Course content
· Introduction to success factors for email marketing
· Permission marketing concepts
· Achieving delivery
· Designing email templates
· Goal setting for email campaigns
· Options for using email marketing for customer acquisition and retention
· Segmentation and targeting
· Creating powerful offers
· Developing a communications strategy
· E-newsletter and E-zine guidelines
· Campaign planning activity
· Effective subject line and from
· Structuring an email to maximise response
· Copywriting
· Effective email design activity


11.15 – 12.15
HOW TO PLAN AN INTERNET CAMPAIGN: CHOICE OF MEDIA AND ANALYTICS

11.15 – 11.35 Kaarel Oja, Media Contacts, "Efective media campaign in a digital medium"


11.35 – 11.55 Torsten Bruun, Gemius, Head of Scandinavian region
Title of speech: "Male, 45, high income, seeking..."

Torsten Bruun is Regional Managing Director at Gemius. He has education in business engineering from Copenhagen Engineering College, 2000. He has more than ten years experience in online industry working in online media companies across Europe where he has gained in-depth knowledge and wide experience in online business development/marketing. Torsten has served as International Product Director in ad pepper media and most recently as Head of Sales in Tradedoubler Denmark. In 2007 Torsten joined Gemius and is responsible for the Nordic region.

11.55 – 12.15 Margo Veskimägi, TNS Emor, Head of Baltic region, "internet@media.ee - myths and reality" 

12.15 - 13.00 Lunch

13.00 - 15.00
WORKSHOP: GOOGLE ADWORDS

Karl Pae, Account Manager, Google AdWords EMEA

Karl Pae's job title in Google is Account Manager. He's been working for Google since September 2008 and he lives currently in Ireland. He advises and develops the Baltic countries in Google AdWords. In his past he has been Account Executive at Spring Advertising, Product Manager at Elisa and Analyst at Hansabank in Estonia. He has graduated from Tallinn Technical University and studied a year at Università degli Studi di Roma 'La Sapienza'.

AdWords workshop will cover
· How AdWords works
· Google search and content networks
· Account creation
· Account structure
· Structuring effective search campaign
· Keyword matching options
· Best practices on keywords
· Best practices on ad texts
· KeyWord insertion tool
· Landing page best practices
· 7 deadly sins of landing page design
· Best practices for contextual targeting campaigns
· Tracking the ROI
· Optimizing for ROI
· Conversion optimizer
· Using AdWords reports effectively
· Bid simulator tool
· AdWords editor – why and how
· AdWords myths & facts
· Q&A session
· Creating first campaign through AdWords Editor on the spot

After this workshop you will be able to
· Define your AdWords strategies
· Create effective AdWords campaigns
· Choose right tools for measuring and increasing your ROI
· Use AdWords Editor


15.30 – 17.30
WORKSHOP: MEASURABILITY IN INTERNET MARKETING

Steffen Ehrhardt, Google Product Specialist & Project Manager Emerging Markets - Central-East-Europe, Middle East & Africa

Topic
Using Analytics and other ROI related tools for successful internet campaigns/business strategies. Analytics basics including new features and other ad tools for successful internet campaigns like Insight for Search, Website Optimizer, AW Conversion Optimizer, etc.

About speaker
Steffen Ehrhardt is 29 years old and is currently employed by Google Germany GmbH. His job title is Product Specialist & Project Manager Emerging Markets (Central-East-Europe, Middle East & Africa). Steffen has worked for Google since 2003. Before joining Google he has worked in the marketing teams of Avis Car Rental, Deutsche Lufthansa and PriceWaterhouse Coopers. He has graduated from the Private University of Applied Sciences Göttingen and has a diploma in Business Administration.


BEST INTERNET 2009 PARTICIPATION FEE

Participating at both days: 4000 EEK
Participating at one day: 2300 EEK


REGISTRATION AND INFORMATION

Hando Sinisalu
Best Marketing Head Manager
E-mail hando@best-marketing.com
GSM +372 50 28 561
Skype: handosini